PocketMatrix

Sharp eyes and a bit of patience paid off Thursday for iTunes fans who figured out a way to "hack" the popular music download service's Pepsi promotion.

Jon Gales, who runs Macintosh-user site MacMerc.com, posted instructions this week on how to look into sealed Pepsi bottles and figure out which ones carry winning iTunes codes in their caps. "With luck, you should be able to see under the cap," said Gales, 19, a college student who discovered the trick by chance. "It takes a few minutes to get used to the angle... and you may have to twist the bottle."

Apple Computer's iTunes service is giving away 100 million songs, a promotion that was launched with splashy Super Bowl TV ads featuring people sued for illegally sharing music online. One in three bottles is a winner, according to the rules. And the 10-digit code on a winning cap can be used to download a free song on iTunes.com.


Heres how...

http://www.macmerc.com/news/archives/1270

source: Cnn.com

I can look into bottles too, does that make me a hacker? This has gotten way too much publicity considering how stupid it is.

All you needed before was a gum wrapper...

Or a captain crunch whistle.

Yeah, that stupid apple and their stupid superior format! AAC isn't an apple only format stupid ass, and I don't see how apple is "stupid". They actually make great products.

I just don't like the fact that you can't chose what format it comes in. This is a problem with pretty much all companies though.